Business research project proposal--Irish Guinness Beer Proposal

Business project --Irish Guinness Beer - Research Proposal Example h popularity that studying it more closely would make sense as part of discovering other important factors that have contributed to business success of a firm. Guinness is definitely one of the companies with a strong market reputation and was meant to survive before and until today. Guinness remarkably from the start was able to clearly follow the path of consistency. It was remarkable that it started everything with a good marketing strategy and a management system that were passed on from generation to generation. Guinness started with Arthur Guinness and now his bloodline is responsible for continuing the company to be known worldwide. Effective marketing strategies may vary from one company to another. There are many factors that need to be considered in identifying which among the marketing strategies best suited the concerned company. Factors such as people, procedure, and budget played its respective roles in developing an appropriate marketing tool to be utilized. It is of interest now on how certain brands of Guinness can gain certain market share in the future considering a tough competition at present. It is of interest whether there is still a great chance for the new entrants which are willing to take the plunge into competition. Considering that a certain brands and products need to ensure production with quality and a sound management on sales, it is of interest on how can then the new entrants as well as existing company ensure their survival in a very challenging competition. It is also of great concern that to start penetrating the market, the new entrants need to ensure modern high quality of products. It is then the objective of this paper to answer the main research question. The above are all research questions this study is aiming to answer. In doing so, the proponent will take much effort in understanding the four marketing mix such as products, price, promotion and place to understand the process of survival that every entrant and key

Organic Chemistry Intro. to Radical Halogenation, Thermodynamics, Assignment

Organic Chemistry Intro. to Radical Halogenation, Thermodynamics, Kinetics, Radical Halogenation Cont., Alkyl halides - Assignment Example At this state, injection of energy is needed to shift the reaction. The shifting takes place from a stable state to a state where it converts and reacts to conform to other products. In contrary, thermodynamic reactions are more stable in a product’s state. This is as a result of instant occurrence of the reaction that causes shifts in the reaction without injection of any energy. Consequently, a substance whose stability is kinetic would crave to remain in the reactant form. Thermodynamically stable substances need energy for conversion from products to reactants unlike kinetic which needs the energy to shift a reaction forward. It can be therefore concluded that thermodynamic and kinetic reactions uses energy for different purposes. For instance, thermodynamic reactions need energy to move from an opposite state compared to kinetic reactions that required energy to shift forward. 2. Draw the mechanism and all possible products for A simple format for the mechanism Applying t he above concept will help you to draw the mechanism as below. Termination overall reaction 3. What type of reaction is this? Radical reaction. 4. What is the major organic product for the reaction, please explain why in details? 2-bromo-2-methylbutane The reason behind this is that in the radical halogenations, bromine is more selective but less reactive than chlorine. Consequently, in case there is a formation of a radical at one chiral centre, then the product will be racemic. The process shows that the radical is planar having equal forces. Bromine sticks itself to a tertiary carbon of degree 3 to structure into a main product. A radical of bromine adds a more stable carbon of degree three to alkanes. 5. Using the bond energies posted or in the textbook, calculates the ?HÂ ° for the reactions providing each product above. Do these values support your answer in question? What other factors must be taken into account? Initiation Br-Br 2Br ?HÂ °=192 k j/mol From the above reactio ns, 1) ?HÂ °= ? products- ? reactants = (368+343)- 343 = 368 Kj/mol 2) ?HÂ °= ? products- ? reactants = 272 -(343 + 192) = -263Kj/mol Overall enthalpy = 368- 263 =+105Kj/mol Second product 3. ?HÂ °? products- ? reactants (343+368) – (343) = 368 kj/mol 4. ?HÂ °= ? products- ? reactants = (272) – (343+192) = -263 Kj/mol Overall= 368 – 263= 105 Kj/mol The other product in this level of propagation reaction repeats itself. This confirms that the ?HÂ °= ? products- ? reactants remains constant showing that the major organic product is that of question 4 above. Since bromine experience an endothermic reaction, weakly bounded hydrogens are only removed by bromine from carbon atoms they are bonded to. The reaction between 2 – methylbutane and bromine mostly gives 2 – bromo – 2 – methylbutane and a few secondary bromides without primary bromides. The other factors that must be taken into account are pressure, temperature and catalyst. Tem perature affects this reaction if it is either decreased or increased. If temperature of this reaction is increased, the rate of this reaction increases and if it is lowered the rate of reaction decreases. A catalyst can either increase or decrease reaction depending on the type. There are those catalysts that slow down reaction rate and there are those that increases reaction rate. Lastly, for enthalpy to occur there should be constant pressure. There